Who’s Really Watching You?

Do you remember how our parents told us not to overshare with friends or on social media, so that if those friends ever turned their backs on us, they could not use it against us or turn it into gossip when we were most vulnerable? But what if someone out there is doing the exact same thing to you right now, except this time they make you feel safe enough to overshare, while quietly collecting things that could later be used against you?

Here is a simple question. Would you like someone to force you into doing something you would never agree to if they simply asked? I am guessing no. And yet, somewhere, you already are. That is exactly what our parents and well wishers were trying to teach us, stop oversharing and stop trusting blindly to the point where we give away everything deeply personal to us. But wait, this is not a class on human behaviour, and I am not here as a messenger sent by your parents.

I simply wanted to shine light on something far more important, on very similar lines. Just like in real life, the digital world also has enemies pretending to be friends, gaining our trust just enough to make us give away our identity, our most personal thing. These are the "someone" I mentioned earlier, except they do not look like people. They look like apps, platforms and the free services you use every day. You, me, everyone, we are all assigned an identity the moment we are born. What if these digital enemies are tricking us into letting them save it, only to use or sell it later? Think of your identity as your little personal secret. Why else would they want every detail about us saved? A secret from me, they even spy on us. Ever talked about planning a vacation with someone in the room, and the moment you open Instagram, you see suggestions for hotels and flights to that exact destination? Not a coincidence, the digital enemies have been listening, tracking and quietly building a profile of you, far beyond anything you ever agreed to share.

Just like in the real world, the solution is to stop oversharing. But how do we do that in the digital world? The solution I am about to introduce works exactly like the friend your parents always wanted you to have, one who never repeats what you tell them, never keeps your secret longer than needed and never shares it without asking first. You decide what they know. You decide when they forget it. You remain the owner of your own secrets.

In the digital world, this friend's name is SSI, here to help you get rid of every one of your digital enemies. And no, this friend is not a company, like the digital enemies are. This friend is a technology, built to work for you, not on you. MyPlusID's mission has always been simple, to give every citizen true digital sovereignty.

You probably already know your real life enemies. But can you guess who your digital enemies are, the ones doing exactly what you just read about?